The final pattern that O’Reilly discusses is the Lightweight Models & Cost-Effective Scalability. This pattern reiterates similar aspects of previous patterns and discusses the importance of adopting a scalable, cost-effective strategy that encompasses business models. By undertaking these important factors in any business will endeavour to ensure the products are delivered to the market faster and cheaper without sacrificing any potential future growth.
Most of the time, less is more can be applied in this situation. Regardless of the situation of your development group within your organisation, small teams can easily make a significant difference in the industry. Allocating money to particular divisions, such as the market and advertising will help in the success of your business. Being able to adapt and scale accordingly will reduce the traditional costs that may be incurred and decrease the possible risks. Outsourcing is also another option to reduce costs.
Dropbox is a file-hosting service that offers storage for personal usage within the ‘cloud’. Users can store and share documents, photos, files within the ‘cloud’ and have access to them with just the internet.
Founded in 2007, Dropbox has grown significantly and now offers its services on multiple platforms (Windows, Mac, Android, Linux, Blackberry). Targeting a much larger market with the implementation of ‘cloud synchronisation’ has been beneficial in Dropbox’s success. Although Dropbox only has a limited storage capability, the option to pay for more storage is available. 2GB of storage is free and the more people that sign up recommended by you, expands that limit – resulting in another incentive. This will in turn help create revenue for the company and appeal to a larger audience base. Although Dropbox has under 100 employees, the success rate and users are invaluable to the company.
With over 50 million users, Dropbox is obviously doing it right. With the implementation of a successful business model, adaptability to chane with the trends, offer users what they want/need at an affordable price; it becomes evident why Dropbox is influencing online storage capabilities today.
CrushBase. (2012) Dropbox Profile
O’Reilly, T. (2005). Design Patterns and Business Models for the Next Generation of Software